The story of 400 Conejos, Mexico's #1 Mezcal, begins with a native Mesoamerican religious tradition that allowed only priests to establish a channel of communication with the gods. To achieve it, they practiced ritual drinking of beverages made from agave.

The gods of the drinks were called collectively centzon-totochtin (400 Rabbits) in Nahuatl. The number 400 was synonymous with "innumerable" and "uncountable”. It is believed that the spirit of the 400 Rabbits carries on to this day in each bottle of this fine award-winning mezcal.

In the towns of Tlacolula and Miahuatlán, in Mexico's renowned state of Oaxaca, carefully selected Espadín and Cuishe agaves are harvested and then cooked in traditional cone-shaped wood ovens.

The wood is lit and volcanic rocks are placed on top of it in a pyramid shape.

The oven is covered with cloth and earth and the piñas are cooked for 3 to 5 days. Once cooked, the piñas are milled using a stone pulled by a horse.

The fermentation process then takes place in a wooden tub.

COLOR: Transparent with nuanced platinum sparks.

AROMA: Floral and herbal aromas, combined with a hint of firewood and ash.

FLAVOR: Subtly sweet cooked agave emerges on the palate alongside subtle floral and earthy tones.

FINISH: Complex and smooth with a lingering trace of smoke.