We all know that Hennessy has supported the NBA for nearly three decades. And this year, Hennessy is stepping up its game. Introducing the first-ever NBA Edition of Hennessy’s iconic bottle. This sleek, limited edition of more than 20,000 limited edition bottles is made using 24K gold leaf over the iconic curves of the 100-proof bottle, with each bottle individually numbered to celebrate this momentous partnership. The highly anticipated partnership begins with All Star in Chicago, Ill., during the NBA Celebrity Game with Hennessy presenting the pre-game red carpet.